What Happens When Modern Design Meets Practical Parenting?

Ubabub was conceived out of necessity when Australian parents Natasha and Daniel couldn't find nursery furniture that matched their modern aesthetic. Determined to create pieces that suited their taste, they established Ubabub (pronounced über-bub) is designed around the everyday life of its founders. 

Natasha, Daniel, and their three daughters have woven their personal experiences and values into every aspect of the brand. Their journey, filled with love, laughter, and the chaos of family life, fuels their passion for designing thoughtful, functional, and stylish nursery products. 

Ubabub stands out in the crowded nursery furniture market 

Why? A distinctive, modern design aesthetic. Each piece in the Ubabub range is crafted to seamlessly integrate with contemporary homes, offering parents a sophisticated alternative to traditional nursery furniture. The clean lines, innovative materials, and carefully considered construction ensure that Ubabub products look good and provide exceptional comfort and freedom for both parents and babies.

At Ubabub, safety is paramount. Every product is tested to meet the stringent safety standards of Australia and New Zealand. This commitment to safety gives parents peace of mind, knowing they have invested in nursery furniture that prioritises their baby's well-being. Ubabub products offer optimum safety, practicality, and freedom for babies, from robust construction to secure design elements.

Ubabub's eco-friendly philosophy

Ubabub is deeply committed to sustainability and environmental responsibility. The brand uses high-quality, renewable, and recyclable materials to ensure its products are durable and eco-friendly. The cots, in particular, are designed to grow with the child, converting into their first bed and extending the product's useful life. This thoughtful design approach reduces waste and promotes sustainability.

One of Ubabub's standout products, the Pod, exemplifies this eco-friendly philosophy. It features a mix of recyclable materials, including metal legs, a white plastic base, and clear acrylic sides. Through proper recycling, these materials can be repurposed, reducing the final burden on landfills and contributing to a more sustainable future.

Growing with Your family

Ubabub's products are designed with the future in mind. The brand understands that nursery furniture needs to be adaptable as children grow. Many Ubabub cots can be transformed into toddler beds, ensuring the furniture remains useful and relevant as the child progresses through different stages. This adaptability offers excellent value for money and reduces the environmental impact of constantly replacing furniture.

What started as a solution for a single-family in Australia has become a global brand. Ubabub's reputation for quality, design, and safety has earned it a loyal following in Australia, New Zealand, and the United States. The brand's commitment to innovation ensures that it continues to meet the needs of modern parents worldwide.

Ubabub is innovation, design, and family values

Founded by parents for parents, Ubabub offers a range of premium nursery products that combine modern aesthetics with practical functionality. Explore the Ubabub range at Kiddie Country and discover how you can create a modern, stylish, and safe nursery for your little one.