Baby Toys

This hide and seek sensory activity toy will have your baby developing hand-eye coordination skills, while having fun!

Done by Deer’s Wally loves to play hide and seek, and Wally’s little fish friends love to hide inside as he swims along. Find them, count them and listen to their sounds.

Each fish has its own sound; bell, crinkle, chime and will encourage your baby to crawl after them if rolled along the floor. There’s a little hidden mirror on Wally’s tail too.

INCLUDES: One Wally Hide & Seek Activity Toy and three little sensory fish toys.

Material: Fabric: 50% cotton & 50% polyester. Filling: Polyester fibres (recycled).

Care: Wipe clean with soft damp cloth.

Size: 14 x 16 x 28 cm

The Activity Elphee helps the baby stimulate the senses with its 7 features:

Look at the colors and stripes and feel all the different textures.
The ears will crackle when touched, a sweet little face will appear when you look in the mirror, the teether and the rings in the tail will help itchy gums and the colorful tags are for little fingers to explore.

With the toy link you can attach Ephee to e.g. the pram, stroller, carseat or play pen to always keep it within reach.

Materials: Fabric: 100% cotton. Filling: Polyester fibres.

Cleaning: Wipe clean with soft damp cloth, do not immerse in water.

Size: 10 x 30 x 23cm

Perfectly sized for little hands, these colorful buckets provide endless tubtime play while helping to build motor skills. Kids can drain water in a variety of ways with three different sprinkle effects. When bathtime's done, just stack and store!

• Age 9m+
• Signature Skip Hop Zoo characters
• Five buckets with three different sprinkle effects
• Easy-grab handles
• Stackable for easy storage
• PVC-free & Phthalate-free
• Size (cm): 9l x 9w x 5h

Mamas & Papas' Welcome to the World toy and gift collection is full of reassuringly soft and friendly characters your child is sure to love. Our bestselling range embraces super soft faux fur for a luxury feel that's perfect for cuddles. Realised in crisp whites and subtle greys, with additional pops of colour, this range embodies stunning contemporary design and breathes new life into traditional soft toys.

A companion your little one will remember and want to keep by their side, forever. You never forget your first friend. And when your first friend is an elephant, you can be sure they'll never forget you. Our Archie the Elephant character is perfect for newborn babies. The super soft, luxurious faux fur design means it's perfect for cuddling up to at bedtime, and ideal for little hands to grab and explore at playtime.

Mamas & Papas' Spiral Activity Toy  is full of reassuringly soft and friendly characters your little one will love. Our bestselling range embraces super-soft faux fur for a luxury feel that's perfect for cuddles.

This spiral activity toy attaches to your little one's pushchair or carrycot to keep them smiling whilst you're out and about. Featuring our friendly cute characters, it's got crinkly textures, a squeaker and a jingle, and is finished with super-soft faux fur that baby will love to touch and feel.

The Mamas and Papas Tummy Time Roll pillows are all about celebrating those firsts, with gorgeous toys designed to make the most of playtime. With plush, super soft fabrics realised in gentle creams and greys, it's a soft, delicate collection that baby will love exploring the first time, and every time.

Tummy Time is an essential exercise that helps your newborn baby build strength in their neck and shoulder muscles. Our Tummy Time Roll is the perfect accessory for those exercises. The soft tube shape is perfect for propping baby up on their arms, to encourage them to move their head. Full of exciting noises and textures; crinkles, rattles and squeaks, it also features an adorable penguin character, a mirror so baby can see themselves, and a variety of super soft faux-fur fabrics for little hands to feel and touch. Suitable from birth.

 Features:

• Made with Super soft faux-fur fabrics
• Perfect for Tummy Time exercises
  
• Suitable from birth

   

Age Suitability: 0m+

Dimensions: H 20 x W 41 x D 20cm

Our range of eye-catching, lifelike Large Standing Animals will transform a nursery, playroom or bedroom into a fun animal kingdom. Each animal is super lightweight and easy to manoeuvre, and their sturdy construction means they can hold up to 100kg, so toddlers can sit on their backs and go on an adventure!

Specifications:

• Size: 60cm (H) x 71cm (L)
• Fabric: Poly Filled Plush – Steel Frame / Holds 100kg

The Done by Deer Cuddle Friend is a forever helpful friend who is always ready to give you a hand - or seven. When it is time to cuddle up and go to sleep Jelly will provide endless hugs with its many arms.

The cute and cuddly jellyfish will be a loyal companion during playtime and a safe friend to hold hands with at sleepovers.

The super soft and fluffy jellyfish soft toy has a light powder tone on the outside and a warm mustard shade on the inside.

We're made of:

Fabric: 100% polyester. Filling: 100% polyester fibres (recycled).

The filling in this toy is made from recycled material from a GRS certified facility.

The Done by Deer wooden peg puzzles with 5, 6 or 7 puzzle pieces will support development of your little one's fine motor skills. It will help develop logical thinking and problem solving.

Little fingers can grasp the puzzle pieces and help the Deer friends find their way back into place.

• decorated with cute Deer friends figures
• practice fine motor skills
• helps develop logical thinking and problem solving
• knob for little fingers to grip
• match brick with background pattern
• water-based paint
• responsibly sourced plywood

Our range of eye-catching, lifelike Large Standing Animals will transform a nursery, playroom or bedroom into a fun animal kingdom. Each animal is super lightweight and easy to manoeuvre, and their sturdy construction means they can hold up to 100kg, so toddlers can sit on their backs and go on an adventure!

Specifications

• Size: 88cm (H) x 44cm (L)
• Fabric: Polly Filled Plush
• Steel Frame / Holds 100kg

This hide and seek sensory activity toy will have your baby developing hand-eye coordination skills, while having fun!

Done by Deer’s Lalee loves to play hide and seek, and Lalee’s little mountain friends love to hide inside as he plays along. Find them, count them and listen to their sounds.

Each interesting character will encourage your baby to crawl after them and there’s a little hidden mirror on the bottom of the mountain too.

INCLUDES: One Lalee Hide & Seek Mountain and three little sensory characters.

Every cloud has a silver lining and this dreamy baby activity gym is no exception! Offering hours of plush playtime, it features a soft color palette to complement modern décor along with pops of bright colors to stimulate baby's sight. Five celestial-themed hanging toys will engage baby with lights, music and other stimuli while the cushy mat offers ultimate, cloud-like comfort. When it comes to baby's enjoyment, the sky's the limit!

• Suitable for Ages 0+
• Developmental activities include: musical sheep, light-up star, cloud squeaker, bird rattle and baby-safe sunshine mirror
• Sheep plays "You Are My Sunshine"
• Star features Colorful LED lights
• Oversize mat offers cushiony comfort and multiple textures for sensory development
• Includes cloud-shaped tummy time pillow with a plush minky surface on one side and a fun print on the other

The activity ring will encourage babies to be curious and investigate the sensory features a soft teether for itchy gums, a mirror with rattle, a softly textured Ozzo, crinckle sounds and fun tags.

The toy is easy to grasp and hold for little fingers and the elastic loop can keep a pacifier or another toy close by.

Use the toy link to attach the activity toy to a play mat, stroller, car seat or cot.

Age recommendation:
0+

I'm made of:

Fabric: 100% polyester. Filling: 100% polyester fibres (recycled). Teether: 100% TPE.

The filling in this toy is made from recycled material from a GRS certified facility.

I'm this big:

25 x 21 cm.

How to care for me:

Wipe clean with soft damp cloth. Do not immerse in water.

The rolling activity mirror, designed for ages 3 months and up is perfect for tummy time and seated play. This stimulating toy motivates crawling as it rolls, engaging your baby's curiosity. Featuring a baby-safe, stationary mirror, it encourages self-discovery during play. Soft, rounded edges protect your floor when rolling, and placing the toy upright adds a new playful element, enhancing fine motor skills.

Made from responsibly sourced wood with water-based, safe paint, this toy ensures both entertainment and safety for your child. Make your little one's playtime fun with this rolling activity mirror that combines exploration, movement, and visual engagement.

Age recommendation:
3m+

I'm made of:

Plywood, schima wood, beech wood, acrylic and TPE.

Wood from responsibly managed forests.

I'm this big:

22 x Ø14,5 cm.

How to care for me:

Wipe clean with soft damp cloth. Do not immerse in water.

What's Included: 1x Shape Sorting Box with 12 shapes

Our shape sorting box is made in Denmark and sets the stage for highly engaged play with endless opportunities for hands-on-learning. Featuring 12 shapes in soft colors, children will expand their fine motor skills as they match shapes to their paired cutouts.

Details

• 100% BPA, BPS, PVC and Phthalate free
  
• Shape Sorting Box measures 5.6 x 5.6 x 5.6" (14.2 x 14.2 cm)
• Shapes measure 1.37" tall (3.49 cm)
• Recommended for ages 10 months+
• Made in Denmark

Care

To clean, wash with warm, soapy water and let air dry.

This discovery cube will have your baby developing hand-eye coordination skills, while having fun!

An educational toy that’s full of wonder, the Discovery Cube includes many sensory activities and stimulating features for curious minds.

Hide treasures inside the cube, flip it upside down or roll one of three squeezable rattle balls.

Materials: Fabric: 100% polyester. Filling: Polyester fibres (recycled), polyurethane foam.

The filling in this toy is made from recycled material from a GRS certified facility.

Size: 15 x 14 x 14 cm

Care: Wipe clean with soft damp cloth.

This gorgeous Wooden Rainbow will look great as décor in a little one’s bedroom and is also super fun to play with! Toddlers will love playing with these semi-circular shapes and will also be encouraged to use their imagination to make all kinds of creations. This toy is also fantastic for developing fine motor skills and hand-eye coordination when stacking the arches on top of each other.

Material: MDF, Natural Wood, Non-toxic water-based paint

Dimensions: L26 x H12.5 x D5cm

The Happy clouds wrist rattle set includes two soft baby bracelets with powder details, ideal from 0 months. Designed for sensory stimulation, body awareness, and hand recognition, these bracelets feature contrasting dots, stripes, and colourful elements for visual engagement. Rattling and crinkling sounds add auditory fun.

One bracelet showcases dots and a powder Birdee, while the other features stripes and a cloud. With velcro closing for easy wear and removal, these rattles are suitable for both wrists and ankles. Elevate your baby's sensory experience with this playful and adjustable accessory, made for developmental activities.

Age recommendation:
0+

I'm made of:

Fabric: 25% cotton 75% polyester. Filling: 100% polyester fibres.

I'm this big:

Birdee: 6 cm. Cloud: 6 cm. Max circumference 14 cm.

How to care for me:

Washable at 40°C. Do not tumble dry.